Instagram, like every other social media platform, is a very important tool for marketing. If you own a business, and no matter what it is, you should have an Instagram account for your business. Having an Instagram account that is dedicated for the promotion of your brand and business is like advertising without any costs. You can get more exposure by paying Instagram, but there are ways in which you can reach out to more people. So, the major question that we’re addressing over here is how to get followers on Instagram for your business profile?
There are many ways in which you can promote your business account on Instagram without spending any money. You will need a bit of effort and some techniques to get popular on Instagram. Getting more followers on Instagram means that you’re getting free publicity and your brand is being talked about. Here are the things that you need to do if you want to make your brand popular on Instagram:
Use a logo
If your business is small and you want to promote it on Instagram, the first thing that you need to create is a logo for your brand. You can make it yourself on mobile apps or with the help of an editing software. You have to make sure that this logo appears in almost all of your posts.
Target your audience
Target your audience on the basis of your product and service. If you’re delivering only in a particular area, try to involve the places, culture, and people in that area. If you’re catering to a group of people who share similar interests like music, dance, fitness, cooking, or beauty, try to understand who your target audience will be and what kind of posts they will be interested in.
Post videos of products and services
The most important thing that you have to focus on when you’re promoting your business is your product. Make sure you have plenty of appealing photographs and videos of your product or service. Make sure that you upload at least one photo a day during the peak hours of followers’ activity.
Take videos of happy customers and upload them on your Instagram account. This will increase the credibility of your brand. People will feel more confident when they approach you for a purchase if they feel that the quality of your brand is good.
Create interesting conversations
Try to post pictures and videos that ask questions and stirs up conversations among your followers. When you create conversations in the comments section, there are more chances of your already existing followers to tag their friends and involve them in the conversation as well. This will help you increase the number of followers.
Hashtags play an important role in promoting your posts. A lot of Instagram users search for things and brands using hashtags which will lead them to your account. So, research on popular hashtags that are relevant to your brand and that are trending at the particular point of time. Make sure that the rest of the tags are funny and interesting.
Contests and Offers
Instagram accounts are great ways of letting people know about the deals and discounts that you’re offering. If it’s a sale, there are chances that your post will go viral among your target audience and your sales will skyrocket.